Building great products is hard. We make it easier.
We start delivering results in weeks, not quarters.
Who We Work With
Our Clients
We deliver results, not endless slides.
Senior operators only
Every team member has 10+ years leading at companies like Shopify, Deloitte, and Wealthsimple. No junior teams. No learning on your dime.
Doers, Not Consultants
We don't deliver PowerPoints and disappear. We roll up our sleeves, embed with your team, and own the outcomes alongside you.
Battle-tested in B2B
Deep expertise in B2B SaaS, fintech, and enterprise products. We've navigated long sales cycles, complex stakeholders, and everything in between.
Results in weeks, not quarters
Start in 2 weeks. See results within a quarter. No 6-month contracts, no endless scoping, just focused work that moves the needle fast.
How We Accelerate Your Path To Product-Market Fit
Product Discovery
Validate your problem, audience, and solution direction in 2-3 weeks. Customer interviews, market research, and rapid prototyping backed by evidence, not assumptions.
Product Strategy
Align your roadmap with market reality and business goals. We help you prioritize ruthlessly, optimize pricing and packaging, and define your path to PMF.
Product Growth
Build a data-driven growth engine that compounds over time. Analytics setup, experimentation frameworks, and optimization strategies that turn insights into action.
Product Pods
Embedded teams of PMs, designers, and engineers ready to execute. Get senior capacity in 2 weeks without the hiring delay, fractional or full-time.
Meet Oz, Founder & Chief Product Officer
Oz has 15+ years leading product teams across B2B and B2C. Before founding PMF Studio, he was CPO at Thin Air Labs and led product at TWG, which was acquired by Deloitte Digital in 2021.
He specializes in customer discovery, product growth, and helping companies reach product-market fit faster.
Success Stories
Product Ideas Validated
Pre-seed Funding Secured
Revenue Increase in the first year
“Right away, we could tell where to spend time and energy. It just made everything more efficient. I’m a big believer that luck is when preparation meets opportunity. This work helped us be ready.”
"They didn't just tell us what to do. They showed up, worked alongside us, and helped us see what we were missing. Within weeks, our entire product strategy shifted."
Right away, we could tell where to spend time and energy. It just made everything more efficient. I'm a big believer that luck is when preparation meets opportunity. This work helped us be ready.
The research changed the trajectory of the product. It wasn't just about features - it changed the purpose.
We were able to get objective data and a positioning strategy that showed us a clear path forward. We're still going back to that research today. It redefined our product roadmap.
