Our Services
Product Discovery
Product discovery is core to building better products, as it helps you understand your users deeply, and focus on solving real problems, rather than hoping to find a problem that fits your solution. Here, we will work closely with your team to de-risk your product development process, and help you be crystal clear on your target personas, their motivations and their pains.
Sample Activities:
Comparable, competitor and corpses research
Provisional persona creation workshop
In-depth 1:1 interviews with key target segments
Clickable prototypes and fake door tests to validate value propositions
Jobs to be Done working session
Outcomes:
Actionable market and competitor research
Validated personas with clear motivations, decision making processes, and pains
Validated feature set and UI/UX, ready for development
Quantitative and qualitative data to inform product roadmap
Product Strategy
PMF Studio is comprised of senior product leaders who have been leading B2B and B2C products and teams for over 10 years. We will work with you to ensure that your strategy is aligned with the stage of your product and your target market, while ensuring that you have the right metrics to know how you’re performing at all times.
Sample Activities:
Product vision workshop
Pricing & packaging optimization
Go-to-market and distribution strategy
MVP definition and roadmap prioritization
Product portfolio definition
Outcomes:
Product strategy that is understood and bought in by your leadership team
Product pricing optimized for maximizing LTV
A go-to-market approach that is aligned with your target market
A clear path forward for 18-24 months
Product Growth
“Build it and they will come” is the biggest myth in product development. Best companies are formed at the intersection of a robust strategy and intentional data-driven experimentation. We will work with your team to ensure that not only will you have the optimal product stack, but also the know-how to turn intelligence into action.
Sample Activities:
Current stack audit across data aggregation, analysis and action
North Star workshop
Analytics schema and tracking plan creation
Reporting and dashboard setup
A/B testing plan definition
Outcomes:
A modern product stack
A strategy to optimize awareness, acquisition, activation, engagement and retention
A product analytics setup that helps you understand the ROI of each feature
A playbook to continue data-driven decision making
Supporting Services
At PMF Studio, every engagement we do includes product management, however we know that the best in class products are the result of collaboration across different skills including design, marketing and engineering. Depending on your needs, we will bring in senior practitioners from each discipline to support the growth of your company.
Sample Activities:
Marketing spend optimization across channels
Technical audit and architecture definition
High-fidelity UI/UX design
Cloud utilization optimization
Web and mobile app development
Outcomes:
Support where your organization needs it the most
Validation of your strategic decisions across engineering, design and marketing
Additional firepower to help you get over internal resource constraints
Improved time to value for your business and your customers
Contact us.
oz@pmfstudio.com
Toronto, ON
Canada